One of the many facets of leadership is our
Emotional Intelligence, which in management of resources and people is as
important as your intellectual intelligence in terms of making level- headed
and thought-out decisions. Prof. Baba Shiv of Stanford University explains that emotion is decision-making. (Shiv, B., 2011) Emotion plays a crucial role
in the decision-making process by allowing us to resolve decision conflict. Our
emotional system allows us to reliably take a particular course of action and
emerge feeling confident about the decisions we have made. It is critical to
evoke emotion from the decision-making process because of the virtues that
accrue from that. Those virtues include passion
that is persuasive, confidence that
is contagious, and extraction of
utility from the experience. (Shiv, B., 2011) Therefore in Prof. Shiv’s
opinion; confidence and over-confidence in decision-making has been vastly
underrated. That being said, I want to share two examples demonstrating the
difference confidence can make to reinforce or detriment my own decisions in my
past.
Positive Confidence:


Negative Confidence:

I remember my own car sales days when I was
younger, and the Dealership trainer teaching us that the typical car buyer is
subjected to 10 or more emotional stages when buying a car. My own experiences started when I was much
younger as an Airman in the Air Force, suddenly faced with the ability to go
out and buy whatever car I wanted, which often meant whatever car I did not
need or could not afford. We replace
this bad decision making process as we get older with cost cutting strategies
that we rationalize our purchase with statements such as " I can do away
with the Leather Seating or the Satellite Radio - which save a few dollars from
our payments, but we still buy more car than we need, and we use our cutting
frills as the rational for our purchase.
Now that I am much older, and supposedly wiser; I find myself just
saying I can afford it now, and I want it and I deserve it, because I have
worked so hard to get here. Of course
reality sets in to replace my new Porsche 911 with a four door family car that
Tina "is" in agreement with - and so are my girls.
I find myself sharing the sentiments of
Professor Baba Shiv; which are also echoed in our textbook, where according to
Hoch and Kunreuther (2001) “There is now a growing body of evidence that affect
and emotions play and important role in people’s decision processes” (p. 269).
I am always looking for ways to be more confident in my decision-making
process. I will start looking to and learning from the virtues of emotion.
It is also funny, as I also found this theme across our discussion
board this week, as many of my team cited examples of informational cascades
linked to excessive passions or confidence, and while this is seen as positive,
we can find examples of jumping on the band wagon that result in letting our
emotion attachments get the better of our rational thought process that results
in a financial loss or emotional upset.
In fact, sometimes our emotional involvements
can backfire on our good intentions in terms of reaction with passion and
confidence, which directly ties into our recent readings and discussion about
information cascades. For good or bad, a
very confident person can cause an information cascade where people are so
struck by his confidence that they go right along with what he says or does
without conducting their own research to make decisions. This ability can be very beneficial for
someone who is looking to get people onboard with an idea, like investment
opportunities.
References:
Goleman, D. (2013). Focus, The Hidden Driver of
Excellence. New York: Harper Collins.
Hoch, S.J. & Kunreuther H.C. (2001).
Wharton on making decisions. Hoboken, New Jersey: Wiley & Sons.
Shiv, B. (2011). Brain research at Stanford:
Decision making. Retrieved from YouTube.com: https://www.youtube.com/watch?v=WRKfl4owWKc
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